Every founder is wrong
about something
Describe your idea. Real humans pressure-test your riskiest assumptions with behavioral evidence. Know what's true before you build.
You're not short on ideas.
You're short on evidence.
Whether you're burning runway on a feature nobody asked for or paralyzed by “should I build this?” — the problem is the same: you're guessing.
From idea to verdict in three steps
AI finds the risk. Humans test it. You get the truth.
Every idea gets a clear recommendation
PROCEED, PIVOT, or PAUSE — backed by evidence from real target users.
Start free. Upgrade when you need more.
Common questions
Your existing campaigns keep running. Free resets every 30 days and Pro resets each billing cycle, so you only need to wait for the next window to create another campaign.
When you create a campaign, you set a budget ($10–$100+). That budget buys reach and respondent incentives so you can collect enough real evidence to support a useful Verdict. Pro stretches the same funded test further without replacing the need for real funding.
Yes. Cancel from your dashboard settings at any time. Your plan stays active through the end of the billing period and any funded campaigns will run to completion.
One campaign every 30 days, basic audience matching, 5 AI-generated questions, and a $2 credit on your first campaign. It is built to help you get a first real read on whether the idea deserves more time.
We match based on interests, expertise, age range, industry, and experience level. Pro unlocks priority matching, which surfaces your campaign to the most relevant respondents first.
After enough responses come in, our AI synthesizes everything into a structured Verdict: a top-line recommendation (Proceed, Pivot, or Pause), assumption rulings with evidence, an uncomfortable truth, and specific next steps. It’s the output of every campaign.
Respondents earn from the campaign’s funding pool. Each response is AI-scored for quality, and qualified respondents share the pool proportionally. Earnings go to a balance they can cash out anytime via Stripe (minimum $1).
Not yet. We’re keeping things simple with monthly billing during early access. Annual plans with a discount are on the roadmap.
What's your riskiest assumption?
Describe your idea in 2 minutes. Get matched with real target users. Receive a Decision Brief with evidence-backed verdicts — not opinions.