Now in early access

Every founder is wrong
about something

Describe your idea. Real humans pressure-test your riskiest assumptions with behavioral evidence. Know what's true before you build.

Test Your Idea — Free
No credit card2 min setupReal humans
AIextracts your assumptions
Humansprovide the evidence
Brieftells you what to do

You're not short on ideas.
You're short on evidence.

Whether you're burning runway on a feature nobody asked for or paralyzed by “should I build this?” — the problem is the same: you're guessing.

Instead of asking friends
92%say it's great

They tell you what you want to hear. Behavioral evidence tells you what's true.

Instead of running surveys
intent vs. action gap

Surveys measure what people say. We measure what people do with scenario-based questions.

Instead of building first
6moavg time to learn

6 months and $50K later you learn the core assumption was wrong. We find that in days.

How It Works

From idea to verdict in three steps

012 min

Describe your idea

Write your concept in plain text — messy is fine. AI extracts the testable assumptions buried inside.

02Days

Real people test it

Matched users answer behavioral questions designed to surface evidence, not opinions. Quality-scored and AI-verified.

03Auto

Get your Verdict

Every assumption gets a ruling — Confirmed, Challenged, or Refuted — backed by evidence and a go/no-go recommendation.

What You Get

AI finds the risk. Humans test it. You get the truth.

AI Extractionreads your idea, finds the bets
Your idea

“A tool that sits in your meetings and automatically generates action items and summaries…”

4 assumptions extracted
1.

Meeting participants frequently lose track of decisions

Problem
2.

Users will pay for standalone meeting tools

Monetization
3.

Auto-generated summaries are accurate enough to trust

Feasibility
4.

Both managers and ICs find enough value for per-seat pricing

Audience
Human Testingmatched users, behavioral evidence
35
respondents
72
avg quality
19
core fit
Time spent7m avg
Depth scoreHigh
ConsistencyAI verified
Not opinions from friends. Evidence from the people you'd sell to.
The Verdictevery assumption gets a ruling
ConfirmedChallengedRefuted
PivotMedium confidence

Subscription Toolbox for Freelance Designers

Jake M. · SaaS · 33 responses
Designers are frustrated paying for 6+ separate toolsCONFIRMED

“I pay $847/year across Figma, Adobe, Envato, and more. It’s absurd.”

A single bundle can replace most of those toolsREFUTED

“I’d never leave Figma for a bundle. My workflow is built around it.”

Freelancers will pay $29/mo for an all-in-oneCHALLENGED

“At $29 I’d need massive savings. If one tool is worse, I’m out.”

Uncomfortable truth

Designers don't want fewer tools — they want fewer bills. A subscription tracker would solve the actual pain better than a bundle.

Cheapest next test

Build a subscription cost tracker MVP — let designers connect accounts and show total spend + savings.

Low effort
Real Results

Every idea gets a clear recommendation

PROCEED, PIVOT, or PAUSE — backed by evidence from real target users.

PROCEEDHigh
Health

AI Meal Planner for Macro Tracking

2/3 confirmed42 responses
Uncomfortable truth

Users want the plan but won’t log meals manually — the app needs to auto-detect food from photos.

PIVOTMedium
SaaS

Subscription Toolbox for Freelance Designers

1/3 confirmed35 responses
Uncomfortable truth

Designers don’t want fewer tools — they want fewer bills. A subscription tracker beats a bundle.

PAUSEHigh
Marketplace

Peer-to-Peer Tutoring Marketplace

0/4 confirmed28 responses
Uncomfortable truth

Students already trade help in Discord servers for free. No evidence they’d pay for a formal platform.

Pricing

Start free. Upgrade when you need more.

Freeforever
$0
  • 1 campaign every 30 days
  • AI assumption extraction
  • 5 behavioral questions
  • $2 credit on first campaign
Start Free
Profor serious founders
$29/mo
  • 5 campaigns/month
  • Priority audience matching
  • 10 behavioral questions
  • 1.7x more reach per dollar
Go Pro
FAQ

Common questions

Your existing campaigns keep running. Free resets every 30 days and Pro resets each billing cycle, so you only need to wait for the next window to create another campaign.

When you create a campaign, you set a budget ($10–$100+). That budget buys reach and respondent incentives so you can collect enough real evidence to support a useful Verdict. Pro stretches the same funded test further without replacing the need for real funding.

Yes. Cancel from your dashboard settings at any time. Your plan stays active through the end of the billing period and any funded campaigns will run to completion.

One campaign every 30 days, basic audience matching, 5 AI-generated questions, and a $2 credit on your first campaign. It is built to help you get a first real read on whether the idea deserves more time.

We match based on interests, expertise, age range, industry, and experience level. Pro unlocks priority matching, which surfaces your campaign to the most relevant respondents first.

After enough responses come in, our AI synthesizes everything into a structured Verdict: a top-line recommendation (Proceed, Pivot, or Pause), assumption rulings with evidence, an uncomfortable truth, and specific next steps. It’s the output of every campaign.

Respondents earn from the campaign’s funding pool. Each response is AI-scored for quality, and qualified respondents share the pool proportionally. Earnings go to a balance they can cash out anytime via Stripe (minimum $1).

Not yet. We’re keeping things simple with monthly billing during early access. Annual plans with a discount are on the roadmap.

What's your riskiest assumption?

Describe your idea in 2 minutes. Get matched with real target users. Receive a Decision Brief with evidence-backed verdicts — not opinions.